Rhode Island: Meet Angelo DeLucia. He developed a franchise because he
knew he could attract more talent by franchising than by simply hiring
employees. You don't have to be MacDonalds or Burger King to franchise your
business. But, keep this in mind; to be a businesses you must have a product,
processes, and people. If you want to develop a franchise, the product and
processes really have to be solidly in place.
Your franchisees supply the
people and the management.
his recipe, the family's old-world Del's Lemonade, and he had the processes
meticulously defined. These processes are standard operating procedures so the
product looks -- and in this case tastes -- the same no matter where a customer
franchise owners serve up the same delicious beverage in Tokyo as Angelo serves
here in Rhode Island.
can be a great way to grow your business. It has worked for thousands of
companies and can work for you too.
Want to see an
episode of the show on TV? You can also find out
IF and WHEN this
episode is airing and which episode of the show is
on your local PBS-member station.
Del's Lemonade &
1260 Oaklawn Avenue
Cranston, Rhode Island
We invite your questions or comments
- Can you LOOK AT STEP 1 and say:
"I'm Going to Strat a Business. "Yes!" Well, then, work through
these first four steps to become independent. Most people will stop there.
LOOK AT STEP 7:
GAZELLE. Very few founders of companies grow a business past 10 or 20
employees. For Angelo and Bruce, they are breaking out. For their ework in
their community and state, they have been recognized. In this picture, Bernie
Jackvony, the Lieutenant Governor honors Del's for their fifty years in
- JOIN, JOIN, JOIN: Your professional associations in your industry
are your key to continuing education, market research, collaborations,
strategic partnerships, capital and so much more ... often you'll find that you
enjoy like-minded people and many will become friends for life.
- SUPPORT PUBLIC
Become a member of your local station. If you are
already, great. If not and your business is doing well, consider joining the
Producers' Club ($1000).
- FIRST PRINCIPLES: Starting a
business is the road to economic independence for most of us average people.
Read a little more to see why
incorporating a business keeps the passion of
the American revolution alive!
- SELECTION: Del's is an institution in Rhode Island.
Everybody had this business on their list. The
Governor gave them a citation from the state the day we taped the show on
their 50th anniversary. The mayor of Cranston came by to give him the keys of
- RESOURCE: The International Franchise Association,
better known as the IFA, is the definitive resource about franchising. For
more, go to their site at
- NATIONAL TRADE ASSOCIATIONS / LOCAL
There are national trade associations for every
industry and business sector. These associations are the most relevant
resources for continuing education and networking for small business owners. We
are not alone.
Angelo is a member of the following professional
- CASES BY BUSINESS TYPE. Click on the
heading to find all the business types and then click on your type of business
to check out those case studies.
- Successful Franchising Dr.
John Hayes also writes and speaks about franchising. You can quiz yourself to
see if you are a good candidate to own a franchise. It costs $19.95, but may
spare you years of agony and wasted money on an investment not for you.Or, it
may well give you the confidence to take that flying leap! Go on-line to
- Work with
your local office of the following organizations:
- SCORE: Service Corps of Retired
Executives can give you very strategic advice. Find a local SCORE person.
of Commerce: Your local, state and the national Chamber are well worth
your time. Some of these people could be on your own board of advisors.
- NFIB. An advocacy group for small
business, the National Federation of Independent Business has been looking at
legislation from the city to the state to the federal governments.
- Small Business Development
Center. Associated with the Small Business Administration (SBA), there
are over 1400 in the USA and they are an excellent resource for help and