Small Business School
The Profile - Overview - Executive Summary
Small Business School Small Business Schoollast update: May 2007 Small Business School|Small Business School
view homepage Small Business School
Small Business School
Small Business School
Small Business School
Small Business School Small Business School
Meet Angelo DeLucia
Small Business School
Overview Transcript Case Study Video
Angelo's son, Bruce, on one of the sets for this shoot.
Small Business School
This is a family business. Bruce DeLucia began working within it as a kid.
Small Business School
Small Business School
Small Business School
Small Business School Small Business School Small Business School
WATCH TELEVISION THAT TEACHESSmall Business School
Small Business School
Small Business School Small Business School
Small Business School
Small Business School Small Business School Small Business School
Key Ideas of this episode
Small Business School
Small Business School
Small Business School
1. Small Business School Giving ownership as a recruiting technique wasn't invented by the dot com companies
2. Standardizing paves the way for franchising
3. An Internet presence even sells lemonade
4. Do one thing really well
5. Good ideas are often stumbled upon
6. Successful ownership relys on good health and fortitude
Small Business School
Small Business School
Small Business School

The little lemonade stand going global! Cranston, Rhode Island: Meet Angelo DeLucia. He developed a franchise because he knew he could attract more talent by franchising than by simply hiring employees. You don't have to be MacDonalds or Burger King to franchise your business. But, keep this in mind; to be a businesses you must have a product, processes, and people. If you want to develop a franchise, the product and processes really have to be solidly in place.

Angelo in the beginning. .Your franchisees supply the people and the management.

Angelo had his recipe, the family's old-world Del's Lemonade, and he had the processes meticulously defined. These processes are standard operating procedures so the product looks -- and in this case tastes -- the same no matter where a customer experiences it.

Del's franchise owners serve up the same delicious beverage in Tokyo as Angelo serves here in Rhode Island.

Franchising can be a great way to grow your business. It has worked for thousands of companies and can work for you too.

Want to see an episode of the show on TV? You can also find out IF and WHEN this episode is airing and which episode of the show is airing on your local PBS-member station.

Contact:
Del's Lemonade & Refreshments, Inc.
1260 Oaklawn Avenue
Cranston, Rhode Island 02920
Tel: 401-463-6190
URL: http://www.dels.com


We invite your questions or comments

  • Can you LOOK AT STEP 1 and say:
    "I'm Going to Strat a Business
    . "Yes!" Well, then, work through these first four steps to become independent. Most people will stop there.

    LOOK AT STEP 7: GAZELLE. Very few founders of companies grow a business past 10 or 20 employees. For Angelo and Bruce, they are breaking out. For their ework in their community and state, they have been recognized. In this picture, Bernie Jackvony, the Lieutenant Governor honors Del's for their fifty years in business.
  • JOIN, JOIN, JOIN: Your professional associations in your industry are your key to continuing education, market research, collaborations, strategic partnerships, capital and so much more ... often you'll find that you enjoy like-minded people and many will become friends for life.
  • SUPPORT PUBLIC TELEVISION:
    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).
  • FIRST PRINCIPLES: Starting a business is the road to economic independence for most of us average people. Read a little more to see why incorporating a business keeps the passion of the American revolution alive!
  • SELECTION: Del's is an institution in Rhode Island. Everybody had this business on their list. The Lieutenant Governor gave them a citation from the state the day we taped the show on their 50th anniversary. The mayor of Cranston came by to give him the keys of the city.
  • RESOURCE: The International Franchise Association, better known as the IFA, is the definitive resource about franchising. For more, go to their site at http://www.franchise.org
  • CASES BY BUSINESS TYPE. Click on the heading to find all the business types and then click on your type of business to check out those case studies.
  • Successful Franchising Dr. John Hayes also writes and speaks about franchising. You can quiz yourself to see if you are a good candidate to own a franchise. It costs $19.95, but may spare you years of agony and wasted money on an investment not for you.Or, it may well give you the confidence to take that flying leap! Go on-line to Checklist.
  • Work with your local office of the following organizations:
    • SCORE: Service Corps of Retired Executives can give you very strategic advice. Find a local SCORE person.
    • Chamber of Commerce: Your local, state and the national Chamber are well worth your time. Some of these people could be on your own board of advisors.
    • NFIB. An advocacy group for small business, the National Federation of Independent Business has been looking at legislation from the city to the state to the federal governments.
    • Small Business Development Center. Associated with the Small Business Administration (SBA), there are over 1400 in the USA and they are an excellent resource for help and continuing education.
Small Business School


Small Business School
Small Business School
Small Business School
Small Business School

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.