Homepage: Four Good Reasons last updated: August 2006 | view prior episode

...Build On the World Wide Web A screen-grab from this episode of the show WWW: There are four basic reasons to build your business on the web. Whether you are just starting or you are growing, the web will be the backbone of business in more ways than any of us can imagine. As a new metaphor, it changes the way we think. There are essentially four key points within this episode and several subpoints within each (study guide on the right). Within the section on build your brand, there are just the basics. In a section about using your website to uncover leads, strategic ideas are discussed -- give people a reason to email you and/or enter their telephone number and key contact information. Every website can be, and should be, monetized. Smallbusinesschool wrestles with just this issue. Every site can land sales and create instant customers. Every site should communicate the essentials of who you are, what you do, and how you do it. To be a customer, people need to like you, know you, and trust you. Eventually, the infrastructure of the web will be built into every business and we will all drive our business with e-business tools within an e-culture. go to a related episode... more ... » People often ask, "A television series about Business on PBS stations?" » Learn More about social capital: Small business owners are the most generous segment of the population. Take action. Make a difference. Key Ideas from this Episode Internet Basics » Stay in touch » Get Multiple URLs. Protect yourself. "B" for Build your brand » Use pictures. Show your personality Do the basics and be tasteful. » Create an infrastructure for growth » Brand within your industry "U" for Uncover leads » Give visitors a reason to email you » Form strategic alliances. » Establish an email response strategy "i", at the center of the word, BUiLD, is for the "internet," today's gateway for information, intelligence, insight... "L" for Land sales from your web site » Invite customers to create content » Don't try to sell "white toilets" » Feed your entire supply chain "D" for Drive your business with e-tools » Invest now or be left behind » Make every transaction paperless » Use it for basic business functions More Technology Challenges Watch Small Business School and meet very thoughtful people who are quietly changing our world. Together we can change the focus of TV. Beware of email attachments. Get spam, adware and spyware filters for all your computers. Avoid creeps creating havoc. Collaborate! Internet 2 and Web 2.0 open new sciences that will redefine our perception of reality. Knowledge Management Kiss information overload goodbye! Evolving algortihms will parse and sort it all to our own specs. Over 300 episodes » Go to another episode

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