Topic for Discussion: What does it take to be an icon?

Answer: Most often we think of an icon as a visual image. The icon of San Francisco is the Golden Gate Bridge. This doesn't mean that you have to build an edifice but Joe T's does have its original location which is the home Hope's parents lived in when Hope was growing up.

We heard a customer say that when people come to Fort Worth they want to go to Joe Ts and part of the charm is the physical location. Therefore, to be an icon, establish an image from which you do not waiver. It may not be a building, it could be your logo which transmits your corporate personality and all icons have a definite personality.

Next, your product or service can not waiver. Hope said the restaurant launched with one choice and since 1935 they have continued to serve the items that were served on that first plate. The recipes have not changed.

To become an icon, think hard before you throw the baby out with the bath. If you still make money on the products you launched with, keep offering them even though you might add new items. You can't become an icon if you confuse your customers. They must think of you when they think of your product or service.

You think about it: Do you want to become an icon? Are you willing to make the kind of commitment that we see at Joe T. Garcia's?