Answer: Slowly. Jodi says that all of their new product successes started with a little idea that someone thought would be fun to do. Someone thought, let's have a bakery. There is no place for Mexicans and lovers of Mexican bread products to buy them in Fort Worth or Dallas. Then someone said, everyone loves our hot sauce so let's bottle it and customers can take it home. Hope's mother said, let's add the swimming pool so the kids can swim.

You can carefully test an idea before you invest too much time and money in it. Let the marketplace tell you if you can make money on it or not. By starting small, no one suffers too much if the customers don't buy.

You think about it: What should you test right now? What do you think your customers need or want?