Small Business School
The Case Study Guide
Small Business School Small Business Schoolupdated: July 16, 2005 Small Business School|Small Business School Small Business Schoolgo to the homepageSmall Business School
Small Business School
Small Business School
Small Business School
Small Business School Small Business School
do a few things perfectly
Small Business School
Overview Transcript Case Study Video
Small Business School
The company accountant says they save money by only accepting cash.
Small Business School
Small Business School
Small Business School
Keep It Simple
Small Business School

Joe T's started by offering one plate of food and by collecting cash. That's it. For over thirty years they served the same plate of food and they still don't take credit cards. While the menu has expanded slightly, their best seller is still the original plate. It is comfort food to most people who have grown up in the Fort Worth area.

Small Business School Small Business School Small Business School
WATCH TELEVISION THAT TEACHESSmall Business School
Small Business School
Small Business School Small Business School
Small Business School
Small Business School Small Business School Small Business School
Key Ideas of this episode
Small Business School
1. Become An Icon
2. Pay Attention To Details
3. Be The Person Your Children
Want To Work For
4. Treat Suppliers Like Family
5. Develop New Products To
Develop New Leaders
6. Start With Quality Ingredients
7. Find Joy In Every Task
8. Test New Ideas
9. Keep It Simple
10. Make Work Your Recreation
Small Business School

Topic for Discussion: Can you name another world-famous company that uses this strategy?

Answer: We are thinking ofSouthwest, the most profitable airline in America. They keep it simple by flying only one type of plane. You know the story.

You think about it: What can you do to simplify your business?

Review the transcript



Small Business School
Small Business School
Small Business School

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.