Small Business School
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Overview Transcript Case Study Video
Hope loves work and that keeps her young.
Small Business School
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Lightbulb: Find Joy In Every Task
Small Business School

JODI: Now I'm in charge of catering and sales and on-premise parties.

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Transcript Segments
Small Business School
1. Become An Icon
2. Pay Attention To Details
3. Be The Person Your Children
Want To Work For
4. Treat Suppliers Like Family
5. Develop New Products To
Develop New Leaders
6. Start With Quality Ingredients
7. Find Joy In Every Task
8. Test New Ideas
9. Keep It Simple
10. Make Work Your Recreation

HATTIE: (Voiceover) Jodi was 17 and Lanny was 20 when they married. Twenty-seven years later she tells me why she has always been part of this family business.

JODI: I mean, we grew up together, and I think that's the reason we've lasted so long and we've had such a great relationship is because we were children growing up together and it just stayed that way.

HATTIE: But why did you decide to come to work here? JODI: If I wanted to see him, if I wanted to be with him at any time during the day or night, I came to work.

HATTIE: ... beause he was here.

JODI: He was here. This is his priority.

HATTIE: OK. So, Lanny, if you were giving advice to someone about starting a restaurant, what would you tell them? What do they have to be doing?

LANNY: Well, I think to run a restaurant, you've got to love two things. You've got to love to wash dishes and to cook.

HATTIE: But a lot of people love cooking, but they don't want to wash the dishes. Are you saying that we have to be able and be willing to do all of it?

LANNY: In a restaurant business you have to love to do everything, from mopping up the floors to sweep--I mean, just you've got to love the whole package.

HATTIE: (In the Studio) I said at the beginning that Hope has never had a job. We here at SMALL BUSINESS SCHOOL believe a job is when you're doing something when you'd rather be doing something else. Work is great; jobs are bad. Hope has never created a job for herself. She's created work for herself. And you can have terrific work as an employee or as an owner.

To Hope, running a business is not a job. It's a way of life, and that way of life includes work, and work is great.

(Voiceover) Meaning in work is easy to find when you look closely. Making the perfect tortilla, handling the chili rellenos gently, marinating the meats at the right temperature -- this is meaningful. The result delights the customers who've been coming to Joe T.'s, some for over 60 years.

Lanny says that if you want to run a successful restaurant, sure, you have to love cooking, but you also have to love washing the dishes. What this says to me is Lanny believes that loving each step is what is important. When you do hundreds of little things right, the customer is delighted.

Hope and her family all love people; they all love work. That's the magic formula. If you can't get to Ft. Worth soon to taste Hope's Mexican food, not to worry, you can find her hot sauce in cyberspace.

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