BARBARA SCULLY: (Voiceover) We loved the quality of life in Maine, and we knew that we wanted to live here and eventually raise a family here.

HATTIE: (Voiceover) Barbara Scully is an owner of Glidden Point Oyster Company. Founded in 1987, she and her husband raise oysters to the specifications of America's most demanding chefs.

BARBARA: (Voiceover) We produce exceptional oysters for exceptional people. I wanted to target the high-end customer who wanted to have the choice of being able to buy the best.

(Voiceover) Every step of the process, right from working with the seed through how we harvest and how we handle them after we harvest, how we sort them and wash them and pack them, everything that we do here produces an oyster of exceptional flavor and exceptional quality.

HATTIE: So, Barbara, why do people buy your oysters when they could buy a zillion other kinds of oysters?

BARBARA: Well, it's customer service is what it is, and it's being done in all the other aspects of other industries, but it's not very commonly done in the seafood industry. I get to know my customers very well.

(Voiceover) And they get to know me. I do have an Internet site. I do direct mail. My marketing scheme is actually reputation. I had a customer come to Maine to my little retail facility at my home, and he bought six or eight dozen oysters to bring up with him, and he told me that he had first had Glidden Point oysters in a restaurant in Hawaii near his home.

BARBARA: I mean, that's one of the biggest compliments of all is when, especially on the West Coast, when there are so many other types of oysters readily available, when yours is one of the ones that is highlighted on someone's menu.

HATTIE: (Voiceover) That's a very big compliment.

BARBARA: Like I said, it's quality and attention to detail and service. It's all those things that go into making my product worth having.