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Great Barrington, Massachusetts:
We go into the downtown of this village, just on the fringe of the pulse of
Tanglewood Music Festival, the summer home of the Boston Symphony. This is the
arts colony of the Berkshires. Not too long ago it was a neglected old mill
town. Today, it is a picture postcard -- the town is in a renaissance sparked
in part by two men who thought they were going to retire.
Richard
Stanley and Joe Wasserman are heroes because they jumped in to solve a problem.
They didn't say, "Why doesn't somebody do something." They became the
somebody and they caught the imagination of the town.
This episode of the show opens
with Hattie's comments: "Richard Stanley and Joe Wasserman tried to quit."

They came
separately to Great Barrington to relax, retire and perhaps fiddle around with
real estate and whatever caught their fancy. They met each other while
attending a town meeting; and as entrepreneurs will do, they talked about their
dreams for improving Great Barrington's historic business district.
Now you see
what became of their first meeting.
Comments
long-time resident and businessman (and their insurance advisor),
Marty Salvatore, "Richard and
Joe have regenerated interest in the older buildings -- places in town that
were being let go or run down. They created the momentum and now there is a lot
of real activity .... if we lost the core area of town, if that died, the rest
of the town would have died too. I think Richard and Joe are just great."
The Lightbulb. Retire? Why? Is there
something wrong with
work? Most entrepreneurs we meet love to work and rarely think
about retirement. They're having too much fun being creative. But beyond the
issues around living a vibrant life, we believe it is not good for the country
for our most experienced thinkers to leave the workforce just when we need them
the most. There has to be a better way to balance the need for more time with
grandchildren and the desire to contribute to the health of our communities and
culture.
COMMENTS OR QUESTIONS. We
invite your comments and questions. |
- Print version: For indepth study around
your own boardroom, print out the
transcript and each point
of the study guide.
- FIRST PRINCIPLES: Starting a
business is the road to economic independence for most of us average people.
Read a little more to see why
incorporating a business keeps the passion of
the American revolution alive!
- CASES BY BUSINESS TYPE. Click on the
heading to find all the business types and then click on your type of business
to check out those case studies.
- LOOK
AT STEP 1: INITIAL IDEA.
Deciding on a business path should be easy. Take a
look at the first chapter of Hattie's book, Beating the Odds. You'll get
some help to answer the question, ."What is your personal magic?" It is
singularly the most important question you can answer -- at least a dozen times
in a dozen different ways -- during your lifetime.
- SUPPORT PUBLIC
TELEVISION:
Become a member of your local station. If you are
already, great. If not and your business is doing well, consider joining the
Producers' Club ($1000). Too much? Get a twenty employees, customers and/or
suppliers to join en masse with you at $50 per person. Just get on the
inside of your local station and
learn how
to become a producer.
- JOIN, JOIN, JOIN: Your professional associations in your industry
are your key to continuing education, market research, collaborations,
strategic partnerships, capital and so much more ... often you'll find that you
enjoy like-minded people and many will become friends for life.
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