Ms. ALEX HEDDINGER: I do pretty much everything, if it's scheduling the crew, if it's ordering supplies, if it's doing final reports or if it's popping corn.

JOE: We were very lucky that we found Alex Heddinger to be our manager. When she turned up at the interviews, we were so anxious to dissuade her. She has two young children, and as you know, movie theaters are busiest at night and on holidays. And we said, `It's inconceivable that you can take a job where you're present during those kinds of hours and be, you know, a mother to two young children.' And she said, `No, no. It's good. I can be home in the mornings.'

HATTIE: How did they get you to come to work here?

ALEX: No. I saw an ad in the paper. It sounded like an interesting job. I did come from an arts background. This is something that is close to art but offers a little bit more business sides of things, you know? It is about, you know, making the money at the end of the day.

JOE: She isn't here all the time. She does take some time off. She has good assistant managers who cover for her. But she's a vital force here.

RICHARD: The accolades that all of us get on the street from--and that's interesting about being in a community of this size is that you talk to your customers. They see you in the local luncheonette or wherever, and they'll let you know whether you have...

HATTIE: You can't hide.

RICHARD: You can't hide here, absolutely not.