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| Database Wealth |
Knowing |
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| Scott Mooney, building a
database for 20+ years |
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| Beyond
the database: In several episodes of this television show we have all
witnessed the power of knowledge management to implement continuous improvement
strategies. In this week's story Scott takes the leap from gathering names and
addresses to managing those names and real data about the needs and desires of
all his customers (over 450K) and several million potential customers. To be in
business, database management is a must. Yet, in today's world, knowledge
management tools are also needed to mine that database; it is essential to
being a sustainable business. |
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| Principles
for Life / Business Basics |
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| On the
Autumn Equinox 2005 |
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