Key Idea #1: For decades, Dr. Warren was a one-person company. There are as many as 16-million, one-person companies in the USA and they deliver a wide ranges of products and services to customers.

Dr. Warren offered counseling services and you can right now think of the one-person companies you turn to which might include the piano tuner, the architect, the hairdresser, the engineer, the Internet systems consultant, the mortgage broker, the lawyer, the CPA, the yard guy and the list goes on and on.

At the time of this writing, Dr. Warren had 3 million paying customers because he turned his small idea into a big one.

Topic for Discussion: What is the difference between a business that stays small and one that grows?

Answer: The biggest difference is the market potential. After Dr. Warren spent years being frustrated because he couldn't help the married couples fix their marriages, he started thinking what he could do. Rather than staying with the small, ineffective idea of working with couples who should never have gotten married in the first place, he figured he could really help people if he could teach them how to find the right person to marry.