Key Idea #6: The Lightbulb
When you watch Dr. Warren and Greg talk, you can tell they are bold. They have courage. They are the kind of guys who take action on an idea when they believe in it. They have kinetic energy, enthusiasm and passion that could not be contained.

Topic for Discussion: What was so bold about their launch of eHarmony? Aren't all entrepreneurs bold?

Answer: No. Many entrepreneurs admit that they are risk adverse. They only move forward on ideas they can test and prove out before they pour in the cash.

These people took action based on Dr. Warren's gut feeling to ramp up and do the needed research to build an automated product. Plus, they did this as hundreds of dot com companies were losing billions of dollars and closing their doors. At the same time eHarmony was launching, the only companies making money on the web were brick and mortar companies using the web as a channel.

The other issue they were dealing with was the Sleaze Factor. As we already wrote, women were not flocking to the web for dates because the online dating business looked like a front for pornography and sex.

Dr. Warren and Greg decided to stare down the enemy and go into its territory armed with research and a superior product. Rather than give the pornography people a wide berth, they are pushing them back into the dark corners where they belong while legitimzing the best parts of the industry.