Key Idea #9: Greg knows that his competitors are adding personality assessment and more in-depth tools for matching to their online offers. This is driving eHarmony to stay on the front edge of research to continuously improve.

Topic for discussion: Does Greg think they are doing all they can do to help people find their soul mate?

Answer: No. He said he thinks they are on the tip of the iceberg when it comes to understanding why relationships work or don't work. Dr. Buckwalter says the scientific problem is endlessly fascinating and he said it as if it will take more than his own lifetime to crack the mysteries of attraction and compatibility. The intellectual pursuit creates stimulation for the workforce at eHarmony. Therefore, while the product improves as more research is applied, the team at eHarmony is energized and motivated to keep on keeping on.