Small Business School
The transcript for this episode of the show
Small Business School Small Business Schoollast updated: May 2007 Small Business School| Small Business Schoolgo to the homepageSmall Business School
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Small Ideas Can Become Very Big
Small Business School
Overview Transcript Case Study Video
There is real courage here to try to help the world.
Small Business School
In the Studio

Hi, I'm Hattie Bryant. Since 1994, entrepreneurs have been launching Internet-based companies and so many have met with huge failure. Billions of dollars have been lost and personal fortunes wiped out because it was not the right idea at the right time, in the right place.

For this reason we've never told the story of a pure dot com play because we only look at companies who have created jobs for a decade, who are the best in their industry and loved in their own community.

Finally, we found a dot com that began as a brick and mortar business and it is now extending its valuable intellectual property to reach billions of people.

Turn A Small Idea Into A Big One

The divorce rate in the U.S.A. is over 50 percent. We're all impacted by it. Many of us have been through a divorce. It's not good for anyone. For the couple, for the families, for society and for our businesses. We all lose. We'll take you now inside a company that has decided its goal is to literally change the world for the better.

(Voiceover) This bride met this groom on eHarmony.com.

JOHN: (Voiceover) I, John, take you Cindy to be...

Clergy: (Voiceover) I pronounced you husband and wife in the name of the Father and ...

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Key Segments of this episode Small Business School
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1. Turn A Small Idea Into A Big One
2. Fix Something That Is Broken
3. Charge More and Demand More...
4. Attract The Biggest Brains
5. Accommodate The Hard-To-Win...
6. Be Bold
7. Keep Your Promises
8. Find The Right Advertising Venue Idea
9. Invest In Continuous Improvement
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(continued from left column)

Photographer Taking A Group Wedding Picture: (Voiceover) Ready, one, two, three.


NEIL CLARK WARREN: If you could reduce the divorce rate from where it is now to single digits, 9 or fewer percent, it would be the greatest single social revolution in the history of the human race. And all of a sudden America would be such a different country.

(Voiceover) Over 90 percent of all singles want to be married if they can find the right person. So they deeply want to get married, in fact for a lot of people it becomes a burning yearning. The choice you make of a marriage partner will have more to do with the eventual success of your marriage than everything else combined that you do after you get married.

HATTIE: (Voiceover) In 1993, Dr. Neil Clark Warren wrote the book, Finding the Love of Your Life. Then in 1995, Greg Forgatch joined him to launch their first company to offer seminars based upon the principles in the book.

NEIL, GREG, STEVE (meeting): If you compare this to what you were saying.

HATTIE: (Voiceover) In August of 2000, the two opened their second business, eHarmony.com. Today the service is being used by millions of paying customers.

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