Small Business School
The Case Study Guide for this Episode
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Overview Transcript Case Study Video
Robert Redford
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Honesty and openness invites people to help you find answers.
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WATCH TELEVISION THAT TEACHES
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Key Ideas of this episode
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1. Put Your Own Skin In The Game
2. Admit What You Don't Know
3. Hire People Who Have Done What You Want To DoSmall Business School
4. Live, Eat, Sleep The Business
5. Use A Famous Face
6. Attach Yourself To A Cause
7. Be Thoroughly Authentic
8. Build A Brand
9. Buy and Apply Technology
10. Sell A Lifestyle, Not A Product
11. Put Plans In Writing
12. Anticipate Poor Cashflow
13. Expect To Fail
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Admit What You Don't Know. Harry Rosen and Robert Redford both give this advice!

Topic for Discussion: Why did Robert hire Harry and how did Harry learn what he didn't know?

Answer: Robert Redford saw an opportunity for a Sundance Catalog but he admitted to himself at the outset that he had no idea how to create a catalog company.

On the other hand, Harry was praticing law and quit that to launch a catalog to sell Moms and Dads what they needed to outfit and educate their young children. Harry thought he and his two partners collectively had the skills they would need to make a success The Case a startup.

Harry admits now that he and his partners didn't know as much as they thought they did so they had to learn it in the school of hard knocks. If possible, we should take the Robert Redford not the Harry Rosenthal road to success in business. Admit what you don't know then figure out a way to learn it. You can take a class, find a mentor to advise you, hire a consultant or join your trade association.

You think about it: When have you wasted time and money because you were too stubborn to admit you didn't know something? What do you need to know now that would help you grow your business?

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