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The Case Study Guide for this Episode
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Overview Transcript Case Study Video

Start Young. Carol always dreamed of having her own shop, and at the age of 21, she bought the building on Monroe Street and started selling furniture.

Topic for Discussion: Why did Carol start a business even before she worked for others?

Answer: She said it was always her dream to have her own store and her dream came true a little faster than she thought it would. At 21 years of age she knew what she wanted and her parents helped with some cash. Most people dont know what they want to do with their lives that early and some people never feel that they have figured out what they want to do.

She admits she feels blessed that she could start early and not have to spend decades searching for her dream work.

The best part about starting a business when you are young is you probably don't have a complicated and expensive lifestyle. When you marry and have children you can no longer afford to risk time or money when you should probably be focused on rearing your children.

Another merchant, Yvonne LaFleur, told us she established her business before she started giving birth to her seven children!

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Key Ideas of this episode Small Business School
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1. Start Young
2. Use Money to Borrow Money
3. Stay Focused On Your TargetSmall Business School
4. Build A Database
5. Bring In The Hard-to-find
6. Encourage Employees To Take Charge
7. Turn Workforce Planning Upside Down
8. Treat Employees Like Family
9. Transform Your Entire Neighborhood
10. Be A Team Player
11. Create Event-driven Traffic
12. Love People
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(continued from other column)



You think about it: Do you have a dream you should work on sooner than later? Do you know young people you should encourage to get going in their own business? Do you have a young employee you could invest in to jump-start them in business?

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