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Cash is always king
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Overview Transcript Case Study Video

Use Money To Borrow Money. Most companies get started on less than $10,000 and those funds typically come from personal savings or a family loan, not a bank. The fact is there is no such thing as a startup loan from a bank.

Topic for Discussion: Where did Carol get her startup capital?

Answer: From the bank, but not really. Carols parents saved money to pay for her college tuition. Because she completed school in three years, they gave her the money she did not spend on a fourth year. Rather than use that cash to make a down payment on the building and purchase inventory, she borrowed money against it. By using the cash as collateral for the bank loan, she had easy and quick access to it in case of an emergency. Yes, she did have to pay interest, but interest on mortgage loans is tax deductible.

When he was eleven years old, Bill Tobin borrowed his mother's credit card to buy a lawn mower. He has since started and self-funded nine companies, all out of retained earnings from that first business.

Tom Gegax and his partner Don Gullett each put in $15,000 to buy three gas stations, their vendors helped at first. Don borrowed the $15,000 from his parents and Tom used a retirement fund. For growth funds they tried a bank. Judi Jacobsen and her first partner each put in $200 to print their first group of greeting cards. They took no salaries the first two years.

Marty Edelston thought it would take $1.2 million to start his publishing company. When he couldn't find any investors or banks to put up the money, he kept his job and used $30,000 of his own money to get started.

Grace Tsujikawa-Boyd is an artist. While working full time, she started making pots in her basement and people actually bought from her immediately. With her confidence buoyed by sales, she went looking for money. A friend told her about SBA-backed loans and she went through the process to qualify.

Cheryl Womack didn't need start-up capital because she had startup customers. But, she kept her overhead low by working in her home with one phone line and call waiting. She had established herself in the insurance business; and when she got the idea to start the National Association of

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Key Ideas of this episode Small Business School
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1. Start Young
2. Use Money to Borrow Money
3. Stay Focused On Your TargetSmall Business School
4. Build A Database
5. Bring In The Hard-to-find
6. Encourage Employees To Take Charge
7. Turn Workforce Planning Upside Down
8. Treat Employees Like Family
9. Transform Your Entire Neighborhood
10. Be A Team Player
11. Create Event-driven Traffic
12. Love People
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(continued from other column)

Independent Truckers, many of her old customers followed her.

Jeff Gordon and Geoff Allen lived at home and took little or no salary for themselves. Today they own over a million dollars worth of computers. Geoff Allen delivered pizzas for Dominos at night so he could have spending money.

The net of this? When it comes to getting started, you must be willing to step back before you step forward. You will take a risk; you will be betting on yourself whom, at this point in your life, should be a known entity.

You know what you want to do. You know what you know and what you don't know. It is not the same as gambling. But, if you're not willing to bet on yourself, you should not start a business. Startup money is hard to find, but not impossible. Don't think banks, think yourself, your family, your suppliers and potential customers.

You think about it: Do you need to learn more about leverage? Do you need to learn more about using other people's money to grow your business? Do you have a banker who has taken time to understand your business? Are their customers or vendors who would loan you money or invest in your future?

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