Bring In The Hard-to-find. Assuming you understand your target market thoroughly, the next task you have is to find things they will want to buy that they can't find any place else near by.

Topic for Discussion: How does Carol accomplish this?

Answer: She gets on an airplane. She walks and walks through the markets of the world to find the hard-to-find. Also, she cultivates close ties with manufacturers and manufacturers representatives. She pays her bills on time so everyone will ship her on time and she even provides feedback from her customers to her manufacturers.

The buying part of retail seems from the outside to be the most romantic. But, like everything else, it is very hard work.

She also warns that she doesn't buy what she likes. She buys what she thinks her customers will buy. As we learned from Medallion Financial, stick to your niche and you'll get rich.