Her work was dedicated to helping young people who were not interested in a traditional college curriculum earn a degree and win their dream job in advertising.

We're a country of dreamers. That's why the weight loss business is so big -- excuse the pun. People dream of being thin so they buy every item they can find that will help them make that picture they have in their head come true. Most of the people who buy those items don't ever achieve their ideal weight, but that's OK. They want to, they think about it, they try and all along there are entrepreneurs selling them the path to their dreams.

You think about it: What dreams can you sell? How does this idea affect your marketing and sales efforts? What new product or service could you invent that helps people work toward seeing their dreams come true?