There is still power in location. While the Internet has brought the whole world to the desktop of every business, companies that make big ticket, unusual items can attract attention by being located where people can see the product being made.

Topic for Discussion: Why does Mike think that moving to a busy highway helped him so much?

Answer: He learned that most people don't understand the complexities involved in building a handcrafted log home. With his crews working in full view of every car that drives by, people become curious and stop to hear about how these homes all come together. The education process then becomes the selling process.