They bent the logs, and Oregon Logs Homes won the contract to complete the construction of Disney's Wilderness Lodge in Orlando.

The knowledge and confidence are key here. After years of working with logs, Mike knew he and his crew could do virtually anything with a log. So you don't tell a customer "Yes" if you have no depth of experience on which to lean. Handle customer requests by telling them what you can do, not what you can't do.

Disney detected in Mike and his crew enthusiasm, creativity and determination. These are important qualities which are needed by every small business owner.

You think about it: What could you do that you are not now doing for customers or future customers? Are there untapped assets in your employee talent pool? Do you have equipment that is not being fully exploited?