Small Business School
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Art brings the unviersal inside
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Overview Transcript Case Study Video
Expressions of the artistic are everywhere in this home
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These racoons are beloved
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Automate Art
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Transcript Segments
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1. Be Bold
2. Make It Perfect
3. Listen To Customers
4. Budget For Marketing
5. Be Visible
6. Think Like A Customer
7. Win An Award
8. Say Yes
9. Let Others Take Over
10. Teach What Repeats
11. Automate Art
12. Sell A Dream
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HATTIE: (Voiceover) Mike has invented a machine that allows them to build log homes faster, therefore, cheaper. The hope for the future is to grow the lower-cost end of the business.

JEFF: They're more cost effective than what the hand-crafted is, plus the time frame is reduced tremendously. For example, a handcrafted house may take us anywhere from eight to 16 weeks to prebuild. We can cut a milled log home in a matter of sometimes days, sometimes weeks.

HATTIE: (Voiceover) You have your houses all over the world and all over the country. But here you are in Sisters.

MIKE: (Voiceover) Right.

HATTIE: (Voiceover) What is that teaching us all?

MIKE: Well, you know, that was kind of a hurdle for a while because we were the only log home company out here for a long time. There's a conglomerate of them in Montana. They all seem to get going there and congregate in this one little area. So when a client thought of log home, they thought of Montana. So that was a hurdle to overcome. But now with the new technology and the fast pace and the computers, we're able to be anywhere and everywhere.

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