Small Business School
The transcript for this episode
Small Business School Small Business Schoollast update: May 2007 Small Business School|Small Business School  go to the homepageSmall Business School
Small Business School
Small Business School
Small Business School
Small Business School Small Business School
Customers are king
Small Business School
Overview Transcript Case Study Video
Digital workflow makes examing all  the details a little easier.Small Business School
The customers collaborate on everything.
Small Business School
Listen To Customers
Small Business School SMALL BUSINESS SCHOOL Small Business School
WATCH TELEVISION THAT TEACHES
SMALL BUSINESS SCHOOL
Small Business School Small Business School
Small Business School Small Business School Small Business School Small Business School
Transcript Segments
Small Business School
Small Business School
Small Business School
Small Business School Small Business School
1. Be Bold
2. Make It Perfect
3. Listen To Customers
4. Budget For Marketing
5. Be Visible
6. Think Like A Customer
7. Win An Award
8. Say Yes
9. Let Others Take Over
10. Teach What Repeats
11. Automate Art
12. Sell A Dream
Small Business School
Small Business School
Small Business School

HATTIE: (Voiceover) Oregon Log Homes will build whatever the customers want, and because of their notoriety, they deal with many large, complex, expensive projects. They are currently working on a home which sits on Lake Tahoe. Randy has built this model to demonstrate solutions he has developed to solve a problem.

RANDY: One of the themes as far as logs in this entire house is that logs never end. They just keep on continuing. For instance, this is a rim log here. This is the same diameter as this. This log continues up and over.

HATTIE: (Voiceover) He will videotape the model with three different options, then send the tape to the architects in San Francisco.

The model will be sent to the construction foreman at the site. Randy estimates the finished cost of this home will be about $18 million. There's really more to this than meets the eye when you first look at it.

RANDY: Yes, it's been a great project for us.

HATTIE: (Voiceover) The people who live in log homes say there's nothing like it.

TED: As you can see, they're beautiful. They just lend themselves to a very natural setting and people appreciate that now. I live inside a piece of art. I truly do.

HATTIE: (Voiceover) Every business has its own language.

MIKE: This is a chink-style building. It's actually called a full-scribe, where we scribe the log. This is a spline where a two-by will go into. This is a check. We primarily use dead-standing timber. From the tree drying out internally, this check is created. And once that happens, the sawmills can't use it. You can imagine if you cut a two-by-four out of that, that it would fall apart.

Small Business School
Go to the Case Study Guide...
Small Business School
Small Business School

Small Business School
Small Business School
Small Business School
Small Business School

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.