HATTIE: (Voiceover) Mike told me the most
important business decision he made was moving
the business to this busy highway which runs between
Bend and Sisters. Showing people what he does has
helped him solve the mystery of selling.

MIKE: They saw the work going on in progress.

HATTIE: OK, so that was a good decision to get visible...

MIKE: That was probably the best decision as far as, you know, the company growth.

HATTIE: And isn't that a marketing suggestion? Isn't that something any small-business owner should listen careful...

MIKE: Oh, sure. Without a doubt, the exposure. You need the exposure.

HATTIE: People have to know what you're doing, see you. And you didn't put up a billboard. You put yourself up and...

MIKE: Yeah. This is an interesting business, and people always have been interested in seeing these log homes go together, so the attraction was there.

HATTIE: Don't you think it's a romantic business?

MIKE: Oh, I think it is, yeah. I think it is.

HATTIE: I mean, as opposed to other things, you know.

MIKE: It really is. And, you know, it's fun to go back to the homes after they're totally finished and talk to the people and, you know, they're in love with them. And you don't see 'em come up for sale a lot. You know, they keep 'em.