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A business called, Color Me Beautiful
Overview Transcript Case Study Video
Steve DiAntonio Chantilly, Virginia. In this episode of the show, we learn how a business was built around a book titled, Color Me Beautiful. The key idea -- every person has a color chart -- reflects the four seasons.
This part of each episode is called In the Trenches. Here you meet and learn from the owner of the business, Steve DiAntonio. Since we taped this episode, the company has continued to grow with its most recent expansion coming from the purchase of cosmetic companies specializing in products for African-American and Latino women.
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»Small Business School Our first principles, mission & vision
»Small Business School By Business, Owner, State
»Small Business School TV Episodes: Business basics
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Learn from those who walk over the coals
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The Color of Success
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1. Even if your first strategy fails keep trying
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2. Invest heavily in the sales force
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3. Don't copy the big boys
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4. Values influence a salesperson's success
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5. Avoid attorneys in the collection process
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Other segments of this episode Small Business School
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» Sliver of Genius: Grow Biz International
develops, franchises and operates value-oriented retail concepts for stores that buy, sell, trade and consign new and used merchandise. Now over 1,200 franchised stores across North America, meet Ron Olson, one of the founders.
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» Integrity Selling: Ron Willingham,
author of When Good isn't Good Enough, The Best Seller, and Hey, I'm the customer
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» Do the right thing: Professor Dr. Laura
Nash, author of Good Intentions Aside
» Law Talk: John Dolan
» StreetFighter Marketing: Jeff Slutsky
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