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PC Flowers and Gifts
Overview Transcript Case Study Video
Bill Tobin introduces Hattie to a remarkable history in cyberspace.
He made $5M on web transactions in 1995 and by 1996 he had become the largest florist in the world.
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Stamford, Connecticut. When this episode of the show was taped, Bill Tobin was selling more flowers than any one person in the world. He started PC Flowers and Gifts in 1989 and by 1996 he had become one of the most successful entrepreneurs in cyberspace. Though he sold the business to Figis, he continues to leverage his knowledge with strategic cyber partners throughout the world.
Among other things Bill established over 2,700 co-branded web sites. In 2000, Bill was awarded a patent for web co-branding protocols.
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Learn from those who walk over the coals
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A few Key Ideas from this episode
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1. Owning a business is not for the faint hearted but it can be extremely rewarding
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2. Internet users are demanding consumers
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3. An entrepreneur, a deal maker, an innovator, a visionary
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4. Forming partnerships is difficult for many reasons.
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5. The idea for a business is only the spark.
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Other stories of early adopters Small Business School
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» FastSigns in 1999
Every franchisee was online with all others to share insights, compare numbers, and even to overnight specialized production items
» Cowgirl Enterprises in 1998
Early to the web to be an educator and publisher, and to begin doing e-commerce
» AMCI in 1998
Going paperless with grandmothers (manufacturer's reps) on their laptops doing several millions of transactions per year with 60,000 retail stores using the web as their backbone.
» Texas Namepleate in 1997
Two-time Baldrige Quality Award winner's customers do order tracking online
» Orange Tree Imports in 1996
for customer support, event scheduling (cooking classes), wedding registry, and book sales
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