California: There truly is a lot of genius in this episode of the show. And, every Main Street in America could be transformed if we all were a little more daring -- like these four gentlemen. Their restaurants are about individuation. Just like surfing, each place has a dance, a rhythm, and the unexpected. Hugely successful in an industry known for failure, these people are generous to a fault.

Our cities and towns are looking more and more alike. Whereas big business tends to homogenize, entrepreneurs diversify. They reach into their soul to find something new. These four really know their target market and here we discover order-within-chaos and wholeness-within-fragmentation.