|
Use A Famous Face. Since fame does
fascinate, if you have it, use it. In the hit Broadway musical, "The
Producers," the tall, sexy blonde named Ulla, belts out the lyrics to, "If
You've Got It, Flaunt It." She is lecturing all of us from her position of
power as a woman who has indeed flaunted her goods to get ahead. The show's
creator, Mel Brooks, is all tongue-in-check which makes for plenty of hilarity
but, in the end, Ulla is right. Sundance has Robert Redford and Sundance
flaunts this fact.
Topic for Discussion: What is the problem
with having a famous spokesperson?
Answer: First and foremost there is the
potential damage which could be done to your company's image if that celebrity
committed a crime or some major social faux pas. |
