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Surround yourself with advisors
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Albert Black
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Albert Black recruited the best possible advisors he could find in the Dallas area.

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Transcript Segment #3
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1.Small Business School Communicate Your Vision
2.Small Business School Define Your Business Model
3.Small Business School Understand Your NumbersSmall Business School
4.Small Business School Form A Board of Advisors
5.Small Business School Commit To Quality
6.Small Business School Use Technology Aggressively
7.Small Business School Be THE Place To Work
8.Small Business School Sell, Sell, Sell
9.Small Business School Be Willing To Evolve
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4

HATTIE: Number 4. Strong advisors. Strong advisors can come in the form of peer to peer groups, your CPA, attorney, banker and insurance broker. Or you may want to follow in the path of Albert Black, owner of On Target Supplies and Logistics. He has taken the time form a board of advisors.

HATTIE: Albert Black, owner of On Target, has both a board of directors and a board of advisers.

JOHN CASTLE: One thing I found very attractive from the first lunch I had with Albert is he had an attitude that said, "I want to learn."

HATTIE: John Castle, senior vice president of EDS, is the chairman of Albert's board of directors.

JOHN CASTLE (Dallas, Texas): He approached me and asked, "What do you think of the idea of creating an advisory board?" We would get other people he knew in the community who had senior positions in different companies who would meet with him periodically.

ALBERT BLACK (Dallas, Texas): The Board of Adivsors is more of a formal relationship with On Target. Even though these people do not have a fiduciary responsibility and they serve in an advisory capacity, I send them more information on the company for them to understand tthe progress and performance of the company than I do my financial committee. I like to think that I treat them with more formality and they will be more judgmental.

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JOHN CASTLE: The role we play is a sounding board. Albert brings to us his ideas, his strategies, and we give him our perspective on what he's saying. And often it's a different perspective than what we've seen, how other companies have gone through some phases he's going through. You start small and as as you grow your business you will go through transitions. Like the people on the advisory board they have been through already what Albert is getting ready to face. They can say here's what we saw from our perspective and here's what you may be going through and some of the challenges you are going to face and maybe some of the opportunities you will have.

VOICE OVER: Vicky Carlson, owner of Office Pavilion, the San Diego based Herman Miller Furniture Dealership is a member of National Dealer Council made up of other dealers. They meet twice a year and serve as advisors to one another.

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