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| Data is more important than cash |
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| Fire,
air, water, earth, and then mean-spirited people threaten our lives and our
business. Suzanna was not smiling when she lost everything to a hard-drive
crash. |
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The World: In a world where cash is
king (and has been throughout the millennia), this title sounds silly. But
something profound has happened with the advent of computers. Within a few
years, our business --every equation and process that gives order to our day
and every relation that defines its history -- has been detailed and stored in
a computer and represents 1000s of hours of work. It's so unique, recreating it
would be debilitating. |
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| One of the biggest problems in small business
today is that we under-estimate the value of that data and we have trouble
believing anything can happen to those computers - until it does. And, it
will. |
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| From viruses to automated internet attacks to
outright theft and natural disasters, the cost of these issues in lost
information and lost time sometimes is the business itself. Most of us know we
need to take a few steps to secure our data but simply do not know where to
start. This episode of the show is a 1-2-3. Please, bookmark the
Overview page and have somebody in your business become an expert. If
you are a sole proprietor, you'll just have to do it! |
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television that teaches |
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| Key Ideas
from this Episode |
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| Join your local station |
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| Each episode is the face of small
business. |
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| Your
local station really-really needs you: |
| Your
local public television station is there to serve you. Join your station (get
$1000 together from employees, suppliers, and customers) and be part of the
Producers Club. We are inviting all our local stations (at least 100 of them)
to produce 13 local episodes per year. The best of those 1300 will air
nationally and globally. Television will only change when there is more
competitive pressure from shows that inform and inspire us to be more than we
have been. We believe by meeting the founders and owners of very successful
small business -- discovering their humanity and their tenacity -- we are each
able to say, "I can do that!" We'll think more deeply about our own talents and
gifts and about our own generosity within our community! |
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