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Rustic elegance - a return to nature
Small Business School  last update: 01/26/2005  |   view homepage Small Business School
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Cities sparkle, but forests enchant
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Overview Transcript Case Study Video
The house that brought the house down. Everybody was ready to move to the countryside.
"Every five years the National Home Builders Association puts on a contest for the most beautiful homes ...once we had won that award, our business just catapulted." - Mike Neary

The pull of Mother Nature:  Eventually the cities will have a hard time competing with rustic elegance and the quiet nights, the slower pace, the deep, starry nights, the crickets chirping and the trill of the cicada.

If we can live and work from anywhere, why should we tolerate all the lines? ...lines of cars? Just to get into a parking lot!?! ...lines into restaurants? ...all to control, guide, and cajole.

Though we all seek order within our life, there is something to be said for the unstructured, the spontaneous and the unknown.

In this episode of the show you'll go inside a house that actually open us up to nature and rustic elegance. It just may charm you to return to the countryside.

In an earlier episode of the show, we went to Ottumwa, Iowa, a town of less than 25,000. Today, we venture to a town of less than 1000. Of course, Bend, Oregon, the big city "down yonder" about 30 minutes, is now over 60,000.

If you can you live and work from anywhere, why do we choose to be where you are?

On a personal note, the producers of this show struggle with the answer to that question. For this time in our life, we have answered, "San Diego." And as we see the white-out in the Northeast, and as much as some of our roots draw us to Boston, we'll be glad to visit for now.

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1. Be Bold
2. Make It Perfect
3. Listen To Customers
4. Budget For Marketing
5. Be Visible
6. Think Like A Customer
7. Win An Award
8. Say Yes
9. Let Others Take Over
10. Teach What Repeats
11. Automate Art
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12. Sell A Dream
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  • GET OUT OF YOUR OFFICE: Become involved in the local and national activities of organizations that make a difference.
    1. Chamber of Commerce. We encourage everyone to be involved with their local, state and the National Chamber; all are well worth your time. Some of these people could be on your own board of advisors.
    2. Small Business Development Center. Associated with the Small Business Administration (SBA), there are over 1500 in the USA and they are an good resource for help and for continuing education.
    3. Hyperlinks to trade associations, organizations and publications are constantly being added once recommended by a small business advocate.
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