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Extend Yourself To Others
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Overview Transcript Case Study Video
Meet Jon O'Keefe who says, "... it's a musketeer thing. It's all for one and one for all. And you have to create that kind of mentality."
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Key Ideas of this episode Small Business School
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1. Communicate Your Vision
2. Define Your Business Model
3. Understand Your NumbersSmall Business School
4. Form A Board of Advisors
5. Commit To Quality
6. Use Technology Aggressively
7. Be T-H-E Place To Work
8. Sell, Sell, Sell
9. Be Willing To Evolve
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Very few people can read your mind. You might think your spouse or partner can. However, we doubt an employee can know you so well and be in such sync with you that you can float through the business and the things you want to see happen just happen. In the very funny movie released in 2000 called, "What Women Want," Mel Gibson played a Chicago advertising executive who was able read women's minds. This ability turned out to be a tremendous asset but sadly, most of us can't do it.

Tom Gegax built a business from nothing to hundreds of millions in sales. He says that no one wants a boss but everyone wants a coach and that the key to coaching is clear communication.

Topic for Discussion: What are the four steps in Tom's coaching process?

Answer: First he tries to understand the expectations of the other person. Next he gives his instructions in clear, plain language. Third, he offers feedback. Finally, he asks the person he is working with to tell him how he is doing. This fourth step is hard because people at first are shy to tell you the truth especially if they have something negative to say. Tom says that to get true feedback from another person may mean you have to ask at least three times!

Topic for Discussion: Why is the people part of business so difficult?

Answer: Every person is so different, working with people can never be completely under control or systematized. One big problem most small business owners have is thinking that everyone is like them. Nothing could be further from the truth. While a small business owner is usually motivated by challenge, most people are motivated by appreciation.

So, the difficulty is at the root and must first be understood, then dealt with. The business owner must create an environment for others to thrive. Don't build the environment the business owner wants, build the environment the employee wants. The employee wants appreciation, recognition and to know he/she is part of an organization that delivers what is promised.

You think about it: In what ways are you creating an environment where your employees will thrive? How can you improve your corporate culture to meet the needs of employees? What are your strengths and weaknesses when it comes to your communication skills? Which of these four steps do you do well? Which do you do poorly? What can you do to improve?

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More study: (1) The People Part (2) Job Creation


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