2

HATTIE: Number 2. A solid business model. Are you retail, wholesale, manufacturing, distribution, a sales organization? In the middle of the Internet revolution, old business models have been shattered. Connectivity has put more power into the hands of customers. How will you make a profit going forward? How will you position yourself in the marketplace?

JOHN: Cloud 9 is completely unlike any other shuttle company. What we envisioned when we created the name was to do do something bold and to be radically different than our competition.

HATTIE: John Hawkins took a failing shared ride company and turned it around because he could see that growth would not come from catering to tourists but to residents.

JOHN: We changed the strategy from a visitor-only-based focus to a resident-based focus. This airport is so close to downtown the fare to and from downtown is only $5. Short distance, short fare. The residential market lives in suburbs around the city and the average fare for residents is $15. And, we get repeat business which is truly the smart thing.

VOICE OVER: Shiv Krishnan's firm, INDUS, web-enables existing data for primarily government agencies.

Eric Rose of EM Rose Builders has a special niche in the construciton industry. He only builds smart homes designed by architects.

Brian Jacobsen and Glen Beily make money being the backshop for specialty designers. Pamela Rodgers admits that her profits come from servicing the cars she sells.

Opici Wine Group makes margins rise though global sourcing and Diversified Chemicals wins customers though innovation.