6

HATTIE: Number 6. Technology know-how. Most owners like Howard Kent, who has been running his company since the 60s work hard to apply technologies as they evolve. The goal is always to automate and streamline business processes.

HOWARD: ...we can now find out how much we have in stock instantly: How much did we sell of this item year to date? This year? Last year? Are we increasing our sales because of this? Decreasing our sales because of it? What's the cost? Keep track of it any way we want. We can tell when a customer last bought it: How much did they buy? How much did we make from them? When did they use this item? Is it as seasonal item? This has enabled us to cut our inventory by a third.

HATTIE: Today there are strong companies that only exist because of advanced technologies. eHarmony launched a web service to help the millions of singles in the world find the love of their lives. (Voiceover) This bride met this groom on eHarmony.com.

JOHN: (Voiceover) I, John, take you Cindy to be... Clergy: (Voiceover) I pronounced you husband and wife in the name of the Father and ... Photographer Taking A Group Wedding Picture: (Voiceover) Ready, one, two, three.

NEIL CLARK WARREN: If you could reduce the divorce rate from where it is now to single digits, 9 or fewer percent, it would be the greatest single social revolution in the history of the human race. And all of a sudden America would be such a different country. (Voiceover) Over 90 percent of all singles want to be married if they can find the right person. So they deeply want to get married, in fact for a lot of people it becomes a burning yearning. The choice you make of a marriage partner will have more to do with the eventual success of your marriage than everything else combined that you do after you get married.

HATTIE: (Voiceover) In 1993, Dr. Neil Clark Warren wrote the book, Finding the Love of Your Life. Then in 1995, Greg Forgatch joined him to launch their first company to offer seminars based upon the principles in the book.

NEIL, GREG, STEVE (meeting): If you compare this to what you were saying.

HATTIE: (Voiceover) In August of 2000, the two opened their second business, eHarmony.com. Today the service is being used by millions of paying customers.

HATTIE: (Voiceover) At eHarmony.com, anyone can take the free personality profile. Answer the 436 questions. And what is easy to use and seems like common sense today is the result of decades of work by Neil Clark Warren.