His parents had a terrible set-back when they took a much-needed vacation and returned to their business to find that their manager had stolen all the money taken in over the two-week period and that he had cleaned out the freezers!

Even seeing what his parents went through, for some reason, Joseph didn't get cynical about people. In fact, he figures that people will work harder and smarter if they know that they have a job for life. Joseph considers the act of creating jobs a sacred trust. He trusts other to do the work they promised to do and he can be trusted to make the payroll. He sees that it is an honor to have people around him who want to be part of his vision.

Topic for Discussion: What has Joseph's philosophy taught him about people?

Answer: If an employee knows he or she will not be laid off or replaced due to increased efficiency, the employee will find ways to increase efficiency. Seems so simple! The person doing a job always has more insight about that job than a supervisor and the best way to reduce the cost of making something is for the people making it to suggest improvements.

You think about it: Why don't more small business owners offer a job for life? Could you do it? Would you do it?