Keeping people on the payroll for life is a big commitment for a man as young as Joseph. We think the reason he is already such a great leader is that he doesn't expect anybody to do anything he isn't doing or hasn't done. He sets the standard. He is smart enough to know that if everyone at the company puts out as much effort as he does, the company can not fail. He has an excellent product that the market wants he just has to keep it coming.

Topic for Discussion: What is Joseph's standard for daily performance and who taught him to have one?

Answer: His father taught him to ask himself at the end of each day if he gave the day 100% of his effort. Wow. This can make us tired if we think about it too much.

You think about it: What would happen if you and everyone at your company gave 100% every day?