John Wargo talks about a chocolate company in Denver started by two children who are now teenagers. They had so much publicity when they launched the business because they were so young and so cute every body wanted to tell their story.

Topic for Discussion: Why has this little company been able to create 45 jobs in Denver?

Answer: Not because of publicity but because of service. Chocolate is hard to ship but customers consistently get the product in the condition it was sent and they come back for more.

You think about it: What promises do you make to customers now? What promised could you make? Should you make?