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The Case Study Guide
Small Business School  last update: 02/26/2005  |   view prior episode Small Business School
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everybody's your boss
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Overview Transcript Case Study Video
Linda Brewer and John Rohovic, owners of Blue Dome Gallery, Silver City, New Mexico
We've all been in galleries and have looked at items like these. The next time something makes you smile or gives you a warm feeling, buy it. Then when you have enjoyed it enough, give it away.
Work Hard For The People
Who Work For You

Linda and John have created work for over twenty artists. This is their personal passion and because of it we have art that would not otherwise exist. They consider their relationship with the artists to be a sacred trust.

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Key Ideas of this episode
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1. Offer One-of-a-kind Products And Services
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2. Work Hard For The People
Who Work For You
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3. Flaunt What You've Got
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4. Find The Talent Under Your Nose
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5. Recruit An Insider
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6. Embrace A Long-range HR Strategy
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7. Form Informal Partnerships
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8. Get Word-of-mouth Marketing
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9. Be Generous
10. Give People A Job For Life
11. Set High Standards
12. Do What You Promise To Do
 
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Topic for Discussion: What does Linda do to keep the shop full of beautiful work?

Answer: Everything she has to do to keep the artists happy and productive. This means understanding each individual and tailoring her communication style to match them. She knows them deeply and has great respect for them or she wouldn't be able to sell their work. Artists are not easy and we wouldn't want to trade places with Linda.

You think about it: Who works for you that you do not know deeply? What can you do to learn their "sacred story" and help them achieve their potential?

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