Terry told us that most travel magazines have very small pictures and the reason is, not many people can take excellent big pictures as can Joe. In fact, this is the story of turning a hobby into a business. Joe loves taking pictures of the natural beauty found in Southern New Mexico. While Santa Fe and Taos have been center stage in the travel business for decades, Terry and Joe have worked to put Silver City and its surround, "on the map." It sounds simplistic to say that they have built a business on the idea that people like looking at big pictures, but it is true.

Joe is the photographer and Terry is the designer. Together they have put their own stamp on the travel industry's publications and they are not shy about flaunting Joe's talent.

You think about it: What talent do you have in your organization that should be brought to the fore?