If every small business in your community were to follow the example of the owners in this program and add just one job this year there would not be enough people to fill the jobs. These business owners in today's show are proof that good ideas with good execution create good work and many jobs. We small business owners are the artists, the innovators, the problem solvers, the creators of wealth and work. With every employee we hold in our hands a sacred trust.

Topic for Discussion: What might have been Zia's problem in hiring people who can write, design and take amazing pictures?

Answer: Everyone knows the best people in these fields are in New York City or Los Angeles. This is not a construction company or a retail store. This is a high-end magazine publishing business. However, as you have learned from Joe, they have found terrific talent in Silver City and other even smaller towns in the area.

Joe is most impressed with the great writing being submitted by some of the newest members of the Zia team. The time is right for Zia. People are leaving the big cities to find beauty and quiet in rural areas. Also, Zia is hiring and teaching people who show potential. Zia is a good place to work. It produces a quality product and we know that quality attracts quality.

You think about it: Where is your next hire? Does your business languish because you haven't brought in the right talent? What can you do to be the quality employer?