Kevin McGinley, founder of McGinley Construction doesn't have to sell or market his business. He started very small in 1978 and today he has too much business. You might say, "He could be a lot bigger if he has a sales and marketing plan." Right, and we agree. But Kevin loves his business just the way it is.

Topic for Discussion: How does Kevin measure his success?

Answer: His goal is to do a seamless remodel job. He said he wants the owner to have to tell people that the job was done. He also wants the owner to feel good in the newly created space.

You think about it: What should you goal be with each customer so that you get word-of-mouth marketing?