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Fuse Beauty And Function
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HATTIE: Hi, I'm Hattie Bryant. Architects all around the world have asked the question, What would I do to reconstruct the World Trade Center? What is architecture? How do we design the buildings that shelter us? These are questions constantly being asked by two, who upon college graduation, left the farmland of Pennsylvania to become part of the magic of New York City.

There are over 25 million small businesses in the USA and 40% of us are service providers. And that includes architectural services. It also includes dog walking, psychoanalysis, car-towing, dentistry -- any service that people will pay for can be turned into a business. Some of the most highly educated and skilled professionals run service companies.

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Small Business School
1. Fuse Beauty And Function
2. Learn How To Collaborate
3. Go After A Variety Of Markets
4. Develop A 40+ year Vision
5. Create Good Work
6. Ask And Listen
7. Prepare For The Worst
8. Recognize The Genius In Others
9. Stay In Touch
 
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In 1978 Nancy and Eric Goshow started their architectural firm in their living room. Let's go now to their offices in the Flatiron District of Manhattan.

NANCY GOSHOW: For Eric and me, great architecture would be the poetic fusion of function and beauty. Then the question gets more specific. Because then I think you have to say, “Who is asking?” If you are asking me what I believe is great architecture, I am going to give you one answer, if a client asks me it is going to be a different answer. Because what we do is always contextual.

It is always seen within an environment, it is never on its own. It is always within a city, within a neighborhood, within a community ... Architecture is not fashion; it is not the flavor of the month, but it is this timeless quality.

ERIC GOSHOW: I think that there are very few architects who get into this business for money. I mean they are in this because they want to be involved in the building process and they love the idea of design.

NANCY: I am very fortunate to have a wonderful view of the city skyline from my office. And so I look out at the Empire State Building and the Chrysler building every day at work. And sometimes it is difficult to work because, there I am, looking out the window.

HATTIE: Are those great buildings?

NANCY: These are great buildings. These are timeless and are recognized as beautiful buildings by many people. So for me, great architecture is architecture that is recognized by many people and remembered fondly by many people.

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