This man is hard guy yet he's gotten in touch with himself and has learned a special sensitivity. He thinks about the meaning and value of life and he checks to be sure he is on the path of integrity. Yet, as you see, he doesn't hold back anything.

So, even deeper than the words, there are three basic concepts that we all might want to ponder:
1. 24/7 (What is time?)
2. Identity, identity, identity (Who am I?)
3. It's all about family (Even when it hurts).

After everybody else has closed for the night, Katz's is the place to go. Did you hear Marc say that over 50% of their revenue is from the graveyard shift. 24/7 is becoming part of our new web-enabled psyche. You know it won't be long before sleep will be re-examined and perhaps disintermediated!

Know where you came from, who you are, and where you are going. It is all in your identity and one-liners to sum up each is excellent marketing.

Business is all about identity and continuity. Around that is built relations, and around and throughout all those relations, the dynamics of business take place. Marc's impossible job is to try to make it all harmonize even when he sings off key.

• CONTACT:
  Katz's Deli & Bar
  Katz's Never Kloses
  618 West 6th Street at Rio Grande
  Austin, Texas 78701 Tel: 512-472-2037
  E-mail: marc@katzneverkloses.com
  URL: http://www.katzneverkloses.com

• THE TRANSCRIPT: Read the transcript and dig into the study guide. There is also a printer-ready version of the transcript.

• THE CASE STUDY GUIDE: Each key point has become part of textbooks used in the best business schools throughout the country.

• SELECTION: The Greater Austin Chamber of Commerce did not hesitate to answer the question, "Who among your small business owners is making a big difference in the community?" Of course, we had our list of dozens of wonderful business, but Marc's name always bubbled to the top.

• MORE CASE STUDIES ON RESTAURANTS

• INTANGIBLES: Read the discussions here in the study guide. There is also this larger discussion.

• LOOK AT STEP 5: EMPLOYEES. The restaurant business is the training ground for the work ethic of the nation. Most of us get our first jobs in a restaurant.

• JOIN, JOIN, JOIN. Never stop learning. We encourage you to join your national professional and/or trade associations and your local business groups like the Chamber of Commerce.

• COMMENTS OR QUESTIONS. We invite your comments and questions. Was the show inspirational and/or educational? We hope this show is both!

• Here are just a few of the groups in which Marc is are active:
  • National Restaurant Association. Don't be afraid of the "big boys." Also, network with everybody in your community.
  • Chambers of Commerce: In Austin, Texas there is the Greater Austin Chamber of Commerce , the Greater Austin Hispanic Chamber of Commerce, the Capital City African - American Chamber of Commerce, the Texas Asian Chamber of Commerce and the Austin Jaycees.
    
    Find your local Chamber of Commerce by clicking here. Also, every state has their own state association, such as the Texas Restaurant Association and there are even many regional restaurant associations.
    
    At the very least, go to your local Chamber of Commerce, and become friends with the other restaurant owners in town.

• WATCH QUALITY TV. Marc's local station is KLRU. But this episode of the show airs on stations around the country -- check here. To find out which Small Business School episode is airing on your local PBS-member station, click here.

• SUPPORT PUBLIC TELEVISION:
  Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).

• YOUR ROADMAP. We invite you to build your own business case online and interactively, a roadmap for your future. Register here and make it a collaborative project with your employees.