MARC: Times have changed, but there's still certain basic one-on-one human relationships. The first marketing I did for this restaurant--now remember, these are different times; I don't do this anymore.

HATTIE: This was 20 years ago.

MARC: This is a disclaimer. But I would take in my car -- you know the little bottles of whiskey that you get on the planes just about that size bottle of whiskey? And I'd drive around from hotel to hotel and have a drink with the bellman.

HATTIE: Really?

MARC: I'd say, `Look, send me some business,' you know, `and tell them they sent you, you know? So I'd go back the next day, and Bill, the bellman over at the Driscoll, sent somebody and I'd go back, `Bill, have a couple of drinks on me. Thanks a lot. You know, that was great.' That was my first marketing.