Small Business School
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Small Business School  last update: 03/12/2005  |   go to the homepageSmall Business School
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A Concept Restaurant
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Overview Transcript Case Study Video
Hi, my name is Marc Katz, Katz's Never Kloses.'
Marc just loves people and loves life.
Small Business School
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Exploit Your Assets
Small Business School

Marc: I think probably being able to admit my weaknesses and my mistakes is one of the reasons I've had the success I've been able to enjoy. You can pretty much know what you can't do by what you don't like.

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Transcript Segments
Small Business School
1. Become A Local Icon
2. Do What You Know
3. Know What You Are Selling
4. Find A Deep Spiritual Connection
5. Invest In Real Estate
6. Develop Multiple Revenue Streams
7. Make Marketing Fun And Funny
8. Give, Give And Give Again
9. Know The Dishwasher's Name
10. Pay Attention To Details
11. Make Marketing Personal
12. Exploit Your Assets
13. Recharge Your Battery
14. Face Down Problems
   
 
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HATTIE: Ah. Is it that easy?

MARC: It is for me. I'm going to be good at something I like. And I can't really force myself to be good at something I don't like.

HATTIE: You started--we started to talk about `Katz's Never Kloses' and when that phrase became a part of your life. I mean, you say, `Hi, my name is Marc Katz, Katz's Never Kloses.' It's like one sentence.

MARC: I came to the awareness that OK, we're getting busy enough to where we're cooking around the clock because we had to prep around the clock to keep the restaurant going. So as long as people are here, why don't we just stick a waiter in the front? As long as the chef's here and somebody comes in for a corned beef sandwich--`Hey, chef, give me a corned beef sandwich'--all it costs me is the lights.

Well, before we knew it--but 4 AM was a big deal anyway in this town, to be open till 4 AM. We were the only restaurant open till 4 AM.

HATTIE: Nobody else was.

MARC: Nobody else was open.

HATTIE: And you really brought that from New York.

MARC: And we rocked.

HATTIE: Don't you think you brought that from New York?

MARC: Delis is where people go after they've been drinking in New York. I assumed, we're downtown, we got a deli, the bars are here; let's open. And it worked right away. I thought life began at midnight.

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