Small Business School
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Small Business School  last update: 12-2005  |   go to the homepageSmall Business School
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Overview Transcript Case Study Video
"I am glad you are here," says it all.
Small Business School
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Do What You Know
Small Business School

MARC: (Voiceover) I was born in the restaurant and entertainment business, and this is just a natural progression.

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Transcript Segments
Small Business School
1. Become A Local Icon
2. Do What You Know
3. Know What You Are Selling
4. Find A Deep Spiritual Connection
5. Invest In Real Estate
6. Develop Multiple Revenue Streams
7. Make Marketing Fun And Funny
8. Give, Give And Give Again
9. Know The Dishwasher's Name
10. Pay Attention To Details
11. Make Marketing Personal
12. Exploit Your Assets
13. Recharge Your Battery
14. Face Down Problems
   
 
Small Business School

Customer #1: We're digging into the best item on the menu, your cheese-stuffed potato.

MARC: Oh, you got that right. I had points in my life when I thought I was going to leave the hospitality industry, but I always came back to it.

HATTIE: What do you think kept drawing you back, just the excitement, the familiarity...

MARC: All of the above.

HATTIE: ...your father did it, your grandfather did it...

MARC: It's where my pride lies, it's what I know, it's what I love. It was bred into me. And it's also where my expertise lies. It's like a whole different place for me. It just has a lot of memory and a lot of – I just love it. I just love the kitchen

HATTIE: What business do you think you're in? I mean, you don't just make sandwiches.

MARC: Oh, gosh, no. I'm in the people business. This is about what people do. We provide a lot of hospitality to people. And we serve great food and we have great music. But that's not why we're successful. That's like an added attraction. That's a bonus that put us from a level of success to something so far beyond anything I could have ever imagined. And it's because we are perceived with quality, we're perceived as a good member of the community, we're perceived with integrity, we're perceived as being philanthropic, we're perceived as caring, we're perceived as wanting you here. Our main--the way I could personalize our theory of hospitality is for me to say to you, `I am glad you're here.' How're you all doing?

Unidentified Man #2: Fine.

Unidentified Woman #2: Hello.

MARC: Did you know our hours? Did you know we never close?

Unidentified Woman #3: The hours that are like 26 hours a day?

MARC: Just checking.

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