The transcript of "A Concept Restaurant" at Katz Deli with "Marc Katz" in "Austin, Texas" as seen on Small Business School, the series on PBS stations.

The transcript for this episode

last update: 12-2005

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A Concept Restaurant

It may start here with the pastrami, but ...

Know What You Are Selling

HATTIE: So this is beyond putting food in somebody's stomach.

MARC: Way beyond. Way beyond. We leave that to the fast food. And we leave that to the chains. This is individual signature restaurant. This is the Katz family welcoming you to dance with us, to dine with us... ...to drink with us, to laugh with us, to celebrate with us. We're inviting you to the Katz establishment.

HATTIE: Do you come here because of the personality?

Unidentified Man #3: I drank here with Willie Nelson one time.

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Transcript Segments


1.		Become A Local Icon

2.		Do What You Know

3.		Know What You Are Selling

4.		Find A Deep Spiritual Connection

5.		Invest In Real Estate

6.		Develop Multiple Revenue Streams

7.		Make Marketing Fun And Funny

8.		Give, Give And Give Again

9.		Know The Dishwasher's Name

10.		Pay Attention To Details

11.		Make Marketing Personal

12.		Exploit Your Assets

13.		Recharge Your Battery

14.		Face Down Problems

HATTIE: You drank here with Willie Nelson?

Man #3: Yes. Sambucca.

HATTIE: Up in the bar, upstairs?

Man #3: Huh? No, right here.

HATTIE: No, right here. Right here.

Unidentified Man #4: Sambucca with coffee beans.

Man #3: Ten years ago. Right.

HATTIE: So are you saying that...

Man #4: He was just another customer.

HATTIE: ...everybody comes here?

Man #3: I would say so.

Man #4: I would say that this is the mecca for the important people in Austin.

Man #3: Heaven.

HATTIE: And you send all your friends.

Unidentified Woman #4: Oh, yeah.

Unidentified Woman #5: Yeah.

Woman #4: They all come.

Woman #5: Highly recommend it.

HATTIE: Great.

MARC: How're you folks doing tonight?

Unidentified Man #5: Great. How are you?

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