The transcript of "A Concept Restaurant" at Katz Deli with "Marc Katz" in "Austin, Texas" as seen on Small Business School, the series on PBS stations.

The transcript for this episode

last update: 12-2005

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A Concept Restaurant

Food, clothing and shelter... all blessed in many ways.

Find A Deep Spiritual Connection

MARC: (Voiceover) This business is an extension of the Katz family. My father taught me this businesss. He learned it from his father.

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Transcript Segments


1.		Become A Local Icon

2.		Do What You Know

3.		Know What You Are Selling

4.		Find A Deep Spiritual Connection

5.		Invest In Real Estate

6.		Develop Multiple Revenue Streams

7.		Make Marketing Fun And Funny

8.		Give, Give And Give Again

9.		Know The Dishwasher's Name

10.		Pay Attention To Details

11.		Make Marketing Personal

12.		Exploit Your Assets

13.		Recharge Your Battery

14.		Face Down Problems

Now remember also we're talking kosher here. There's religious meaning to what we do and there's religious knowledge. The kosher butcher has a place in the Jewish society.

HATTIE: And you are one?

MARC: I am a kosher butcher by trade. My father was a great success in this business. My father was my idol.The greatest thing my father ever did is the greatest thing I ever did, was be a successful restaurateur.

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