Small Business School
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Small Business School  last update: 12-2005  |   go to the homepageSmall Business School
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Small Business School
Overview Transcript Case Study Video
The best of the best have performed here.
Small Business School
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Develop Multiple Revenue Streams
Small Business School

HATTIE: You're in the entertainment business. In your mind, do you see these various offers as unique revenue streams?

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Transcript Segments
Small Business School
1. Become A Local Icon
2. Do What You Know
3. Know What You Are Selling
4. Find A Deep Spiritual Connection
5. Invest In Real Estate
6. Develop Multiple Revenue Streams
7. Make Marketing Fun And Funny
8. Give, Give And Give Again
9. Know The Dishwasher's Name
10. Pay Attention To Details
11. Make Marketing Personal
12. Exploit Your Assets
13. Recharge Your Battery
14. Face Down Problems
   
 
Small Business School

MARC: They're all together. It's like they're all interdependent. What we have here is a kosher-style marina, where each little segment--if you're in a marina to me it's easier to depict; it's more simple.

You have the boats but you're selling the worms, you rent the space, you're selling the gasoline. You have all the things that go around, that evolve around it. We do the entire package here . . . from start to finish.. And each one of our little companies exists because, yes, they're income streams, but they're...

HATTIE: Each one helps the other one.

MARC: They can afford not to make money. Each one can afford not to because they generate enough money for the other one. People come to Top of the Marc...

HATTIE: To hear the music.

MARC: And while they're at Top of the Marc they just might have dinner with me.

HATTIE: They might have a glass of beer.

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