Don't Let One Bad Apple at Opici Wine Group with the Rose & Hubert, Linda, Dina, and Don Opici, as seen on Small Business School, the series on PBS member stations

Don't Let One Bad Apple Spoil...

last update: August 2006

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The Family Business

This family has created a legacy of goodness.

Glen Rock, New Jersey: Learn how a business is built by celebrating life around an evening dinner with family, customers and suppliers. It is a very basic business formula: Know your customers and suppliers well. Get to understand them, like them, and trust them, and the business follows.

Meet the Opici Family. The are immigrants who have done well. Know your children well, and a good family naturally follows.

This episode also becomes a study of how values are passed from one generation to the next. From father and mother to daughter, and then from daughter to their grandchildren.

These are good people trying to make the world a better place.

Even employees talk about the deep fabric of ethics in this business. Family? An Italian wine producer says, "For us Mr. Opici is a family member. He is a man of endless integrity and honesty. He is a warm individual. He is a man that shares our same philosophy of quality and delivering a good product at the price point."

Nice people can win and there are good, decent, wonderful people who are winning, and they are passing a truly remarkable legacy to their children and grandchildren.

CONTACT: Linda Opici
The Opici Wine Group
25 DeBoer Drive
Glen Rock, New Jersey 07452
Tel: 201-689-1200 Fax: 201-689-1550
E-mail: Click here
URL: http://opici.com

We invite your COMMENTS OR QUESTIONS.

READY TO BE A BOSS - TEACHER - COACH - COUNSELOR?

Key Ideas of this episode


	1.		Fix It Before It Breaks

	2.		Trust Your Experience

	3.		Use Technology To Beat Competitors

	4.		Recruit The Best

	5.		Eat Dinner With Your Customers

	6.		Treat Suppliers Like Family

	7.		Search The World For Value

	8.		Be Tough On The Next Generation


»	THE TRANSCRIPT and study guide: Read the transcript and dig into the study guide. There is also a printer-ready version of the transcript.
»	The Moral Drama of Life: Everyone of us make decisions every day and every decision includes the deep Moral Dramas of Life.
»	More stories about family business.
»	SELECTION: We talked with the people at New Jersey Network and NJN-TV about people with great social capital. The Opici family was high on those lists. The National Italian American Foundation also recommended the Opici Family to us.
»	MORE CASE STUDIES ON DISTRIBUTION. This industry is rapidily changing with technology, the Internet, globalization, and small business innovation demanding that change every day.
»	JOIN, JOIN, JOIN. Never stop learning. We encourage you to join your national professional and/or trade associations and your local business groups like the Chamber of Commerce.
	Here are just a few of the groups in which the Opici Family is active: 1. Glen Rock Chamber of Commerce 2. New Jersey Chamber of Commerce 3. US Chamber of Commerce
	Hubert Opici is 2005 Man of the Year! Find your local Chamber of Commerce by clicking here. Of course, they're are also active within their industry with various associations for distributors and fine wine retailers.

LOOK AT STEP 7: SUSTAINABILITY Over 70% of all businesses fail to transition to the next generation. This family is beating the odds and it looks like this business could go on for many more generations of Opici leadership.

EIGHT STEPS: STUDY BUSINESSES ON THE SAME LEVEL AS YOUR OWN. We all go through many of the same problems and make the same mistakes. One of the purposes of this show is to have others mentor us and show us the way. The business owners who are profiled here have been selected by their communities as role models for the rest of us. They have successful businesses and they are generous people.

WORK WITH OUR SPONSORS: Consider opening up your own post office! Everybody is beginning to do it -- why wait in lines when you can print your postage online?!?

PREVENTATIVE MAINTENANCE: We all can act on this study guide, Point #1, "Fix It Before It Breaks." Each Operating System of every personal computer in your office needs to stay current.

Put on a White Hat and stay ahead of the Black Hats!

This is one of those, "Just Do It!"

YOUR ROADMAP. We invite you to build your own business case online and interactively, a roadmap for your future. Register here and make it a collaborative project with your employees.

WATCH QUALITY TV. This episode of the show airs on stations around the country -- check here. To find out which Small Business School episode is airing on your local PBS-member station, click here.

SUPPORT PUBLIC TELEVISION:
Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).

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